Asked by
Samantha Guereca
on Nov 22, 2024
Verified
Which of the following is not one of the broad segmentation bases outlined in your text that can be used to segment a market?
A) demand
B) demographic
C) behavioral
D) geographic
E) psychographic
Broad Segmentation Bases
Wide-ranging criteria used to divide a market into distinct customer groups with varying needs, characteristics, or behaviors.
Demand
The quantity of a product or service that consumers are willing and able to purchase at various prices during a given period.
- Acquire knowledge on the essential principles and value of dividing the market into segments in the marketing sector.
- Pinpoint and examine the prerequisites for successful market segmentation, highlighting measurability, adequacy, accessibility, differentiation, and executability.
Verified Answer
FF
Learning Objectives
- Acquire knowledge on the essential principles and value of dividing the market into segments in the marketing sector.
- Pinpoint and examine the prerequisites for successful market segmentation, highlighting measurability, adequacy, accessibility, differentiation, and executability.
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