Which of the following is TRUE about the use of the AIDA model in organizing persuasive messages?

A) AIDA is a unidirectional method that essentially talks at audiences, not with them.
B) The AIDA model can only use the indirect approach to persuasive messages.
C) AIDA is especially useful for building a mutually beneficial, long-term relationship with the audience.
D) The AIDA model is tailor-made for using the direct approach in persuasive messages.

Question

Chitchanok Hsieh · Accepted Answer

Final Answer : A, Explanation :  The AIDA model is a unidirectional method that focuses on capturing attention, generating interest, creating desire, and prompting action, often without engaging in a two-way dialogue with the audience.

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