Which of the following should be the basis for evaluating the impact of a PR campaign?

A) short- and long-term marketing strategies
B) detailed competitive intelligence
C) specific,measurable objectives
D) duration of media impressions

PR Campaign

A strategic communication effort designed to influence public perception and behavior, often involving media outreach, events, and messaging to achieve specific organizational goals.

Measurable Objectives

Clearly defined goals that can be quantified and tracked, allowing organizations or individuals to assess progress towards achieving these targets.

Marketing Strategies

Plans developed by businesses or organizations to reach and persuade their target market to purchase their products or services over competitors.