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Sophie Naezer
on Dec 15, 2024

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Which of the following statements regarding goods is most accurate?

A) Nondurable goods rely more on advertising than durable goods.
B) Durable goods benefit more from advertising than nondurable goods.
C) There is little, if any, difference between marketing actions for durable and nondurable goods.
D) Nondurable goods rely more on personal selling than durable goods.
E) The durable and nondurable classification applies to services as well as to goods.

Nondurable Goods

Items that are consumed or wear out rapidly and are expected to last for a short period, such as food, paper products, and most consumer goods.

Durable Goods

Products that are not consumed or destroyed in use and thus have a long life-span, such as cars and appliances.

Marketing Actions

Specific steps or strategies undertaken by companies to promote and sell products or services to target audiences.

  • Identify the influence of different product categories on marketing approaches.
  • Recognize the significance of advertising within the marketing strategies for various product categories.
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Meshael Tigney-TaylorDec 18, 2024
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