Asked by
Jordao Pineda
on Dec 16, 2024
Verified
Which statement about environmental forces is most accurate?
A) Environmental forces are almost always controllable if the marketing department correctly scans them.
B) An organization that incorporates the marketing concept can exert just as much influence on environmental forces as they can exert on that organization.
C) Environmental forces consistently result in negative outcomes for an organization.
D) Some environmental forces can actually enhance a firm's marketing opportunities.
E) Environmental forces can almost always be predicted.
Environmental Forces
External factors that affect a company's ability to operate, including economic, political, social, technological, and environmental issues.
Marketing Opportunities
Potential areas where a company can generate increased demand for its products or services, often leading to business growth and expansion.
- Understand the influence of environmental factors on marketing strategies.
Verified Answer
JB
Learning Objectives
- Understand the influence of environmental factors on marketing strategies.