Asked by
Ricky Rivas
on Dec 08, 2024
Verified
A _____ is best described as a group of people who have a need,purchasing power,and the desire and authority to spend money on goods,services,and ideas.
A) market
B) focus group
C) command group
D) target market
E) market segment
Market
A group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas.
- Acquire knowledge on the principles of market segmentation and how it is strategically employed to attract distinct customer groups.
Verified Answer
VF
Learning Objectives
- Acquire knowledge on the principles of market segmentation and how it is strategically employed to attract distinct customer groups.