Asked by
Sandy Halder
on Nov 06, 2024
Verified
Kemmen Foods,a company that manufactures and sells breakfast cereals,has customized its cereal flavors to suit different lifestyles,personal tastes,and age groups.For example,it makes organic cereals for its health-conscious customers and colorful cereals with cartoon characters for children.Which of the following market segment approaches is Kemmen Foods using in this scenario?
A) Niche market approach
B) Mass market approach
C) Total-market approach
D) Concentration approach
E) Multi-segment approach
Multi-Segment Approach
A strategy where a company targets multiple market segments, offering specific products or marketing mixes to each segment.
Organic Cereals
Cereals made from ingredients that are grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs).
- Familiarize yourself with the notion of market segmentation and its strategic implementation to reach specific target audiences.
Verified Answer
MD
Learning Objectives
- Familiarize yourself with the notion of market segmentation and its strategic implementation to reach specific target audiences.