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Alyssa Mceachron
on Dec 14, 2024

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Businesses vary as to the amount of security they require or can afford to protect their digital files. A company that sells a complete line of firewalls, from a no-frills version to one that uses complex retinal scans, would most likely employ which promotional element to effectively promote its product to businesses?

A) personal selling
B) advertising
C) sales promotion
D) public relations
E) social media

Firewalls

Security systems that monitor and control incoming and outgoing network traffic based on predetermined security rules, protecting networks from unauthorized access.

Retinal Scans

A biometric technique that uses the unique patterns on a person's retina to identify or authenticate them.

Personal Selling

A direct marketing approach where sales representatives personally engage with potential buyers to sell products or services.

  • Gain an insight into the criticality and character of personal selling in the context of the promotional mix.
  • Comprehend the strategic deployment of promotional components in relation to the characteristics of the product and the market.
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Austin ApesaDec 14, 2024
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