Asked by
Jared Eaken
on Dec 14, 2024Verified
When a furniture company employs designers that meet with customers to advise them on home decoration, the company is using
A) advertising.
B) personal selling.
C) sales promotion.
D) public relations.
E) publicity.
Personal Selling
involves direct face-to-face communication between salespeople and potential buyers with the aim of persuading the buyer to make a purchase.
Home Decoration
The art and science of making an interior space more aesthetically pleasing and functionally useful for its inhabitants.
- Understand the significance and role of personal selling within the promotional mix.
Verified Answer
JH
Learning Objectives
- Understand the significance and role of personal selling within the promotional mix.