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carmen yescas
on Nov 09, 2024

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Characteristics or ways to group people which make them more likely to purchase a product are known as segmentation variables.

Segmentation Variables

Criteria used to divide a market into clearly identifiable segments based on needs, behaviors, or demographics.

  • Acquire knowledge about the idea of market segmentation and its critical role in marketing strategies.
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stephanie carlsonNov 12, 2024
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