Asked by
matthew phillips
on Nov 20, 2024
Verified
Dalinda is creating an advertising message designed to appeal to consumers' fears of having their home broken into. Dalinda's message will focus on a(n) ________ appeal.
A) emotional
B) niche marketing
C) informational
D) institutional
E) reminder
Emotional Appeal
A promotional strategy aiming to create an emotional response from the audience to influence their buying decisions.
Home Broken Into
The unauthorized and illegal entry into someone's residence, often leading to theft or vandalism.
- Comprehend the role emotional and informational persuasions play in consumer behavior modification.
Verified Answer
DB
Learning Objectives
- Comprehend the role emotional and informational persuasions play in consumer behavior modification.
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