Irene is creating an advertising message that communicates the tangible features of her company's laptop computers, telling consumers about the relative advantages of her products as compared to other offerings in the market. Irene is creating a(n) ________ appeal.

A) emotional
B) niche marketing
C) informational
D) institutional
E) reminder

Informational Appeal

Used in a promotion to help consumers make purchase decisions by offering factual information and strong arguments built around relevant issues that encourage them to evaluate the brand favorably on the basis of the key benefits it provides.

Laptop Computers

Portable personal computers designed for mobile use, integrating most components of a desktop computer, including a display, keyboard, and a pointing device.

Tangible Features

Refers to the physical characteristics of a product that can be seen, touched, and measured.