In most cases,what is the primary goal of issues management?

A) measuring digital media velocity
B) responding to customer concerns
C) protecting a company's reputation
D) avoiding extensive corporate litigation

Issues Management

The process of identifying, managing, and responding to issues that could potentially harm an organization's reputation or financial wellbeing.

Company's Reputation

The general public's perception of a company's credibility, reliability, and trustworthiness.

Corporate Litigation

Legal disputes involving companies, typically related to contracts, intellectual property, product liability, or other business activities.