Asked by
Grace Oguama
on Dec 15, 2024
Verified
In which stage of the product life cycle is it important to broaden distribution of the product?
A) introduction
B) growth
C) maturity
D) decline
E) harvest
Product Life Cycle
The stages a product goes through from development and introduction to the market, to growth, maturity, and eventually decline.
Broaden Distribution
The expansion of a product's availability across a wider range of outlets or geographical areas to increase market reach and customer access.
- Determine the characteristics and marketing objectives for each segment of the product life cycle.
- Understand the impact of the product life cycle on marketing strategy, including product differentiation and distribution decisions.
Verified Answer
MH
Learning Objectives
- Determine the characteristics and marketing objectives for each segment of the product life cycle.
- Understand the impact of the product life cycle on marketing strategy, including product differentiation and distribution decisions.
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