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DAVID CASTRO
on Nov 20, 2024

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Kiki is the head of marketing for a nonprofit agency that supports the arts. She just received the go-ahead from her board of directors to conduct the agency's first-ever advertising campaign. Her first step will be to

A) identify the target audience.
B) set the advertising objectives.
C) determine the advertising budget.
D) evaluate and select the media.
E) create the advertisements.

Target Audience

The target audience consists of a specific group of consumers identified as the intended recipients of marketing messages, based on shared characteristics or behaviors.

Advertising Objectives

Goals that a business aims to achieve through its advertising efforts, such as increasing brand awareness or boosting sales.

Advertising Budget

The amount of money allocated by a business for spending on marketing and promotional activities over a specific period.

  • Understand the steps and decisions involved in planning an advertising campaign.
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Nervine SanguineNov 22, 2024
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