Asked by
Katelynn Olenik
on Nov 20, 2024Verified
Kyle is recognized by his friends as an activist on many fronts. For instance, he prefers to buy products from firms that will donate part of the total purchase price to organizations he supports. Marketers recognize that this approach can be an important competitive tool. It is called
A) social activist marketing.
B) voluntary premium pricing.
C) cause-related marketing.
D) business\social responsibility.
E) the do-gooder syndrome.
Cause-Related Marketing
A marketing strategy where a company partners with a non-profit organization or supports a social cause, linking its products or services to social or environmental issues.
Social Activist Marketing
A marketing strategy that aligns a brand with social causes to generate goodwill and societal impact.
Voluntary Premium Pricing
A pricing strategy where consumers are offered the option to pay more than the standard price for goods or services, often for charitable reasons or to support a good cause.
- Familiarize oneself with the responsibilities and sequences in crafting an impactful advertising blueprint.
Verified Answer
NM
Learning Objectives
- Familiarize oneself with the responsibilities and sequences in crafting an impactful advertising blueprint.