Marcus is writing a persuasive message asking his employees to complete an online survey. Which of the following guidelines should he follow when writing his message?

A) He should keep the paragraphs long and detailed.
B) He should use concrete nouns and active verbs.
C) He should focus on aspects that benefit the company.
D) He should use a deductive outline.

Persuasive Message

A type of communication aimed at influencing the thoughts, beliefs, or actions of others through logical reasoning and emotional appeal.

Concrete Nouns

Concrete nouns are words that name physical objects, things, or people that can be experienced or perceived through the senses, such as 'apple', 'dog', or 'house'.

Active Verbs

Verbs that denote action and directly indicate who is performing the action, making sentences clearer and more dynamic.