Asked by
Savana Nazar
on Dec 22, 2024Verified
The four-door vehicle Macho has been around for a few years. It recently started to be heavily advertised again on TV as 'the best of the lot!' Consumer research has shown that this:
A) increases the earnings of the advertising agency.
B) reinforces any existing preference for Machos over Ruggeds and Tuffees.
C) encourages people to switch to Ruggeds and Tuffees.
D) will turn people off Machos totally.
Consumer Research
The study of how people buy, use, and dispose of products and services, including their motivations and decision processes.
Heavily Advertised
Describes products or services that are promoted extensively through various media channels to enhance visibility and consumer awareness.
Existing Preference
The preexisting likes or choices of an individual or group towards certain options or items over others.
- Recognize the significance of marketing strategies in influencing consumer decisions and perceptions.
Verified Answer
EP
Learning Objectives
- Recognize the significance of marketing strategies in influencing consumer decisions and perceptions.