Asked by
devon starling
on Dec 22, 2024
Verified
The third-person effect refers to the:
A) three elements in a source-message-target communication chain.
B) third of three tactics used by the third man in the film 'The Third Man'.
C) belief that persuasive messages influence us less than other people.
D) most recently researched message factor in communication studies.
Third-Person Effect
The belief that others are more affected by media messages and propaganda than oneself, often leading to an underestimation of the effect on oneself.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or behaviors of the receiver.
- Become aware of how advertising strategies alter consumer behavior and their outlook towards products.
Verified Answer
TB
Learning Objectives
- Become aware of how advertising strategies alter consumer behavior and their outlook towards products.