The tool that allows a firm to outline how customers, the company, competitors, and corporate partners affect marketing strategy is called the

A) macroenvironment analysis framework.
B) marketing environment analysis framework.
C) consumer analysis framework.
D) immediate environment analysis framework.
E) competitive analysis framework.

Marketing Environment Analysis Framework

A tool used to assess external factors influencing a company’s ability to market its products, including political, economic, social, and technological factors.

Immediate Environment Analysis Framework

A strategic tool used to assess the direct environment in which an organization operates, including competitors, customers, and suppliers.

Macroenvironment Analysis Framework

A strategic tool used to analyze the external environment that a business operates in, often involving political, economic, sociocultural, technological, environmental, and legal factors (PESTEL).