The three elements of the consumer's immediate environment are the company, competition, and fellow consumers.

Consumer's Immediate Environment

The consumer's immediate environment encompasses the physical and social surroundings that influence the consumer's behavior, decisions, and experiences during the purchasing process.

Competition

The rivalry among businesses to attract customers and achieve market superiority by offering better goods, services, or prices.

Fellow Consumers

Other customers who purchase and use the same products or services, whose opinions and behaviors can influence individual buying decisions.