Asked by
Ashlie Laroco
on Dec 22, 2024
Verified
There is now evidence that continuous TV advertising of shocking images of accidents has not been effective in reducing road accidents. This is likely to be because:
A) high-fear messages are disruptive and interfere with audience attention.
B) high-fear messages focus the audience on its purpose for critical thinking.
C) low-fear messages are disruptive and interfere with audience attention.
D) low-fear messages focus the audience on its purpose for critical thinking.
High-Fear Messages
Communications intended to elicit fear in order to motivate behavior change, often used in health campaigns.
Audience Attention
The degree of focus or concentration an audience gives to a speaker or performer.
Road Accidents
Unexpected events on the road that involve vehicles, and sometimes pedestrians, resulting in damage, injury, or death.
- Apprehend the significance of fear appeals, the way messages are structured, and the formulation of arguments in the art of persuasion.
Verified Answer
MV
Learning Objectives
- Apprehend the significance of fear appeals, the way messages are structured, and the formulation of arguments in the art of persuasion.