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To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 18-2 above, the promotional element labeled B represents
A) advertising.
B) personal selling.
C) public relations.
D) sales promotion.
E) direct marketing.
Personal Selling
A direct marketing approach where salespeople interact face-to-face with potential customers to present products or services.
Promotion Alternatives
Various strategies or methods used by businesses to advertise, market, and sell their products or services.
Direct Marketing
Direct marketing refers to a strategy where businesses communicate directly with targeted customers through various channels, including mail, email, and telephone, to generate a response or transaction.
- Identify the range of elements and practices incorporated in the promotional mix used within marketing strategies.
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Learning Objectives
- Identify the range of elements and practices incorporated in the promotional mix used within marketing strategies.
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