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Which of these would be least likely to be used for mass selling?
A) advertising
B) public relations
C) sales promotion
D) publicity
E) personal selling
Mass Selling
A marketing strategy that targets a large, general audience through widespread advertising and promotional techniques, contrary to personalized selling.
Personal Selling
A direct marketing approach where sales representatives engage with potential customers to sell products or services.
Public Relations
A process of strategic communication aimed at developing beneficial relationships between organizations and their stakeholders.
- Single out the various constituents and tactics involved in the promotional mix utilized in marketing strategies.
- Distinguish between the different promotional strategies and their appropriate application in various contexts.
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Learning Objectives
- Single out the various constituents and tactics involved in the promotional mix utilized in marketing strategies.
- Distinguish between the different promotional strategies and their appropriate application in various contexts.
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