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Isaiah Rivas
on Dec 14, 2024

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A marketing ________ is defined as the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.

A) plan
B) tactic
C) strategy
D) concept
E) action

Marketing Strategy

Plans developed to achieve specific marketing goals within a targeted market, guiding promotional and product development efforts.

Target Market

A specific group of consumers identified as the intended recipient of a marketing campaign or business strategy, characterized by distinct demographics, interests, or needs.

  • Familiarize oneself with the goals and contents of a marketing plan and strategy.
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Michelle RamirezDec 17, 2024
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