Asked by
Sourav Bansal
on Dec 14, 2024
Verified
A marketing strategy typically addresses both the ________ and the ________.
A) product groupings; target markets
B) target market; marketing program
C) subjective; objective goals
D) revenues generated; market share achieved
E) feasibility; time required to implement
Target Market
The specific group of consumers at which a product or service is aimed.
Marketing Program
A cohesive plan that integrates various promotional tools and strategies to communicate with a target audience and achieve marketing objectives.
- Understand the purpose and content of a marketing plan and strategy.
Verified Answer
CB
Learning Objectives
- Understand the purpose and content of a marketing plan and strategy.