The actions a firm must take to accomplish the marketing objectives established in its mission statement and strategic planning process are outlined in the

A) marketing strategy.
B) situation analysis.
C) organizational plan.
D) market summary.
E) executive summary.

Marketing Objectives

Specific goals a company aims to achieve through its marketing strategies, such as increasing brand awareness or market share.

Marketing Strategy

A comprehensive plan crafted to meet the marketing goals of an organization by effectively reaching and converting the target audience.