After using market research to identify the target audience for his advertising campaign, George will next use this information to

A) develop creative advertising copy.
B) assess the potential effectiveness of his ad campaign.
C) buy advertising time.
D) set goals and objectives for the campaign.
E) develop PSAs for distribution in lieu of advertising.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential consumers.

Target Audience

A specific group of consumers most likely to be interested in a product or service, identified for marketing efforts.

Creative Advertising Copy

The use of innovative and engaging text in advertisements to capture attention and persuade the audience.