Yanni is working on an advertisement to promote consumer awareness of the danger of solar radiation causing skin cancer. Yanni's first concern will be to

A) identify the target audience.
B) enlist creative advertising designers.
C) make sure firms producing sunscreen lotions approve.
D) collect a petition in support of controls against global warming.
E) use public relations to buy advertising space.

Solar Radiation

The electromagnetic energy emitted by the sun, which provides light and heat necessary for life on Earth and can be harnessed for solar power.

Consumer Awareness

The understanding by consumers of their rights, product quality, and the environmental and ethical aspects of purchases.

Skin Cancer

A form of cancer that originates in the cells of the skin, often due to excessive exposure to ultraviolet radiation.