Jorge is planning an advertising campaign to promote his kayak tour company. The success of his ad campaign depends on

A) the quality of his kayaks.
B) how much money he spends.
C) how well he can identify his target audience.
D) how much consumers like him.
E) whether he can gain commitments from manufacturers for complementary products.

Question

Amani Razuan · Accepted Answer

Final Answer : C, Explanation :  The success of an advertising campaign largely depends on how well the target audience is identified. If the target audience is not correctly identified, the ad campaign may not reach the right people and result in a waste of resources. Therefore, it is crucial for Jorge to research and understand his target audience to ensure the success of his ad campaign. The quality of kayaks, the amount of money spent, and gaining commitments from manufacturers for complementary products can all be important factors, but ultimately the success of the campaign hinges on identifying and reaching the relevant audience. The option of how much consumers like him may also play a role in the long term success of his business, but it is not directly related to the success of the ad campaign.

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