In Scenario 11-3, the dealership that carries Mark's new truck will not know everything that goes through Mark's mind as he makes his purchasing decision. This is known as ______.

A) the internal consumer
B) the black box
C) customer deception
D) hidden consumer behavior

Question

Tanner Kinkennon · Accepted Answer

Final Answer : B, Explanation :  The term the black box refers to the internal thought processes and motivations of consumers that are not visible or known to outsiders, such as marketers or salespeople, similar to how a black box in airplanes records data not readily visible. In this scenario, the dealership cannot see or understand all of Mark's internal considerations and decisions, making it a fitting description.

In Scenario 11-3, the dealership that carries Mark's new truck will not know everything that goes through Mark's mind as he makes his purchasing decision. This is known as ______.

A) the internal consumer
B) the black box
C) customer deception
D) hidden consumer behavior

Definitions

Learning Objectives

Learning Objectives

Related questions

In Scenario 11-3, the dealership that carries Mark's new truck will not know everything that goes through Mark's mind as he makes his purchasing decision. This is known as ______.A) the internal consumerB) the black boxC) customer deceptionD) hidden consumer behavior

Definitions

Learning Objectives

Learning Objectives

Related questions

In Scenario 11-3, the dealership that carries Mark's new truck will not know everything that goes through Mark's mind as he makes his purchasing decision. This is known as ______.

A) the internal consumer
B) the black box
C) customer deception
D) hidden consumer behavior