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Destiny Goodin
on Nov 02, 2024

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Penelope wants to purchase a new printer for her computer.She decides to stick with the brand she knows because of her experience with its efficiency and reliability.This is an example of a(n)

A) interpersonal determinant.
B) personal determinant.
C) buying behavior.
D) recognition of problem or opportunity.

Buying Behavior

The decision processes and acts of individuals or groups in selecting, purchasing, and using goods or services to satisfy needs and desires.

Interpersonal Determinant

Factors related to social interactions and relationships that influence an individual's behavior or decisions.

Personal Determinant

factors or attributes inherent to an individual, such as beliefs, values, and attitudes, that influence personal behavior and decisions.

  • Discern between interpersonal and individual factors that determine consumer behavior.
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JG
jordan grishamNov 06, 2024
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