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Mckenzie Stamper
on Dec 08, 2024

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List the elements that make up a marketing program.

A) ​product and target market
B) ​target market and marketing mix
C) ​market segment and market plan
D) ​price, promotion, place, and product
E) ​marketing mix, price, and promotion

Marketing Program

A comprehensive plan that integrates various promotional tools and strategies to communicate with a target audience and achieve specific marketing objectives.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products. These often include product, price, place, and promotion.

  • Pinpoint the constituents of a marketing plan.
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Isaac TangumaDec 13, 2024
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