Asked by

Farkad Sangi Sultan
on Dec 14, 2024

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The promotional mix includes which of these?

A) segmentation
B) direct marketing
C) merchandising
D) branding
E) people

Promotional Mix

The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.

Direct Marketing

A promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.

Merchandising

The practice of promoting the sale of products through effective presentation, selection, and pricing strategies, aiming to enhance retail sales.

  • Identify and describe the components of the promotional mix.
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JW
Jordyn WatkinsDec 16, 2024
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