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Gabby Knapp
on Dec 14, 2024

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The ________ is used in part used to inform prospective buyers about the benefits of the product.

A) promotional mix
B) promotion channel
C) communication channel
D) marketing mix
E) media mix

Promotional Mix

A blend of different marketing methods such as advertising, sales promotion, public relations, direct marketing, and personal selling used to achieve specific marketing goals.

Prospective Buyers

Individuals or entities showing interest in purchasing products or services.

Marketing Mix

The blend of product, price, place, and promotion strategies used by a company to market its products or services effectively.

  • Recognize and elucidate the elements constituting the promotional mix.
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Sajeene DesirDec 15, 2024
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