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Chance Cheeney
on Nov 02, 2024

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Which of the following is an interpersonal determinant of consumer behavior?

A) Family influences
B) Attitudes
C) Perceptions
D) Motives

Interpersonal Determinant

Influences on decision-making that stem from interactions with other people, such as peer pressure, cultural norms, or communication with family members.

Family Influences

Refer to the impact that family members have on an individual's attitudes, behavior, beliefs, and values throughout their life.

Attitudes

A person's feelings or opinions about someone or something, typically reflected in their behavior.

  • Separate the influences on consumer behavior into personal and interpersonal determinants.
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KZ
Kenya ZarateNov 05, 2024
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