Asked by
Abdul Ayubazi
on Dec 14, 2024
Verified
Which of these promotional elements has the highest cost per contact or exposure?
A) advertising
B) personal selling
C) sales promotion
D) publicity
E) public service announcements
Cost Per Contact
A metric that measures the average expense incurred by a company to make a single contact with a potential or current customer, often used in marketing and advertising.
Personal Selling
A sales method involving direct interaction between salespeople and individual customers to persuade the customer to make a purchase.
Advertising
The act of promoting products, services, or brands through various media channels to inform, attract and engage potential customers.
- Contrast the distinct promotional tactics and determine their proper implementation across diverse contexts.
- Distinguish between direct and indirect payment methods in promotional activities.
Verified Answer
IM
Learning Objectives
- Contrast the distinct promotional tactics and determine their proper implementation across diverse contexts.
- Distinguish between direct and indirect payment methods in promotional activities.