Asked by
Taurus Ragin Jr
on Dec 14, 2024
Verified
Which of these statements describes a key difference between advertising and public relations?
A) Public relations is more expensive on a cost-per-contact basis than advertising.
B) Public relations is usually directly paid while advertising is usually indirectly paid.
C) Advertising is usually directly paid while public relations is usually indirectly paid.
D) Advertising provides an immediate feedback loop while public relations does not.
E) Public relations always has a much greater reach than advertising.
Cost-Per-Contact Basis
A method of advertising budget allocation that considers the cost of reaching an individual member of the target audience.
Indirectly Paid
A form of compensation or remuneration not made directly through monetary payments but through other benefits or services.
- Differentiate between direct and indirect payment methods used in promotional activities.
Verified Answer
JR
Learning Objectives
- Differentiate between direct and indirect payment methods used in promotional activities.